Pharmaceutical Manufacturers Buy Large Numbers of iPads

In the primary care setting, physicians typically give a pharma sales no less than 30 seconds per interaction, most of which is time spent signing for samples. […]

The pharmaceutical sales community is now undergoing an enormous shift, with widespread interest in transitioning toward HTML5-based tablet devices like the iPad. […]

Despite conventional wisdom, several major pharmaceutical companies are putting the cart before the horse by purchasing iPads in large quantities prior to even owning a single application to run on the iPad.

With so much care about the iPad even before having the good software, seems there's no cure for soi-disant iPad competition.

[read the original article by Eric Newmark on Computerworld]